After reading about service design, it made me think of how often this is used on a daily basis. Service design is projected towards the users, making it easier for them to use and find a service. Usually this has to do with clear way finding and signage, just like the project we just completed. The most intriguing part about service design to me was the fact that the designer finds a layout or design, and improves it to make it more accessible to the user's. Saffer also explained that when it comes to designing for interaction, their are many mistakes that can me made. Sometimes, i feel designers focus to much on the visual aspects rather that the actually usability of the service. I believe sometimes it is important to keeps things simple, especially when you are trying to hep users find their way in a complicated area.
There are many stores and corporations that use good service design. Septa for example, has a successful service design. Their are signs that are simply designed all throughout the stations, making it almost impossible to get lost. Also, their mapping signs are very easy to read. They do not include to much color and only include the information you need, no extra nonsense.
Another service design that i find easy to use is the ordering systems in Wawa. When you want to order a sandwich or some type of food you go up the the small touch screen tv's to order. Everthing is catagorized by breakfast lunch and dinner. Their are even more catagories once you choose which meal you are looking for. Once you pick the food you want, a screen then comes up with all the condiments and you simply press on each one you want on your meal. Once you press order a small slip prints out, and the person making your meal also gets a copy. This makes it less likely for the employee to forget what you ordered and make your meal the wrong way. This service design is easy to use and simple at the same time, making it a great design for interaction.
After reading about Service design i will think more about what Saffer said when i design services myself. It it important to focus on funtionality when designer a user based service.